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"This is beyond anything I ever imagined I'd do in the world of business." |
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Lisa Cervantes
Vice President, Sales and Marketing
Lisa's unique marketing background includes business-to-consumer and business-to-business approaches in companies from early-stage to Fortune 500, and from domestic to international. Most recently at First Data Corporation, Lisa created and developed an umbrella brand designed to benefit all levels of the business, as well as proliferated a competitive positioning message through high-level sales. For Newdea, Lisa drives the marketing efforts necessary to accomplish wide-market penetration for Newdea to become the standard.
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